Selling the Experience
Sunday, February 27th, 2011I do feel like I’ve gone to the dark side, performed some sort of mortal sin and put Borders out of business (three stores are closing in the Los Angeles area). Why all these feelings? Well, two weeks ago, I got a Kindle.
Although I am often times on the cutting edge of new technology, I was not an early adopter of the eReader technology. In fact, I was pretty dead set against the idea of a device replacing the experience of holding and reading a book. The feel of the paper, the quiet sound of the pages turning as you travel with the author into his imagined world.
However, what I’ve to come realize is that Amazon is not “replacing” the book, but rather enhancing the experience of reading. The weight of the current version of the Kindle is about that of a paperback book. It is slightly larger than a paperback, but thinner and it fits neatly in my purse – like a thin day-runner (when those where so popular). (more…)