Archive for the ‘Marketing’ Category

What is the Number 1 Question Your Customers Are Asking Themselves?

Tuesday, August 24th, 2010

Can I trust you?  No, really . . . this is a very important question that I must ask before we do business together and this is what your customers are asking themselves before they start doing business with you.

The reality is we are living a hostile world – full of crooks and criminals looking to take advantage of the unsuspecting.  Even just this week, someone replied to my post for housemate trying to run a scam.   (more…)

The 5 Secrets Every Artist Should Know to Writing eZines That Secure Loyal Customers

Sunday, July 4th, 2010

Write Something. I know it sucks to write when you have to; however, it is a way to communicate with your customers and keep them returning to you. It helps build a trusted relationship that they will come to rely on when they need gifts. Who would you rather buy from? A trusted friend or Bob on the street corner?

Write Something More. Unfortunately it is not just enough to let them know about your upcoming events, once in a while. (more…)